Crosswalk: June 2011 - Update on Teen Media Behavior

Crosswalk www.crosswalk.com June 2011 - Update on Teen Media Behavior 23 Jun 2011, 5:00 am The Nielsen Company has released a report that provides extensive information on the current landscape pertaining to teen media behavior. Too much info for this post, but click-through to the source article for more in-depth information. Here's a summary of the findings: Today's teens: • Are the heaviest mobile video viewers of all age groups. • Are more receptive to mobile advertising than other age groups. • Out-text all other age groups. Teens 13-17 send an average of 3,364 texts per month, more than doubling the rate of the next active age group (18-24). • Talk less on the phone than other age groups. Only seniors 65-plus talk on their phones less. • Are social media mavens. 78.7 percent visit social networking sites. • Watch less TV than the general population, watching less than other age groups. Still, teen TV viewing has increased 6% over the past five years. • Love the Internet, but spend less time browsing than other age groups. Source: Center for Media Research http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152661 You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed.